Tourism marketing is much more than just selling a place to potential visitors.
It includes the uniqueness of what visitors come to see (the product), the relative cost of one place compared to another (the price), the ‘distribution’ or accessibility of the place to potential target markets (the place), and the variety of methods used to inform and attract visitors.
Matching the product, price and place with potential visitors is at the core of tourism marketing.
This is at the core of what we do at TRAVEL ORIENTATION.
The Challenges How destination images are developed and competitively positioned, markets analyzed and targeted, visibility executed and sustained, and impact assessed are the marketing challenges that face destination marketing organizations.